Veego puts the “eye” in ISP

Veego receives EU’s Horizon Seal of Excellence for improving individual internet experiences in connected homes

With more and more people relying on the internet for work, study and play than ever before––accelerated even further by the COVID-19 pandemic––the ability to gain insights into the functionality (or lack thereof) of internet-connected devices in the home are increasingly crucial for ISPs. 

The proliferation of networked devices––smart alarms, refrigerators, lights, and digital assistants that make up an increasing number of smart homes have also added an extra layer of complexity for ISPs trying to improve the quality of experience of every internet session in the connected home. 

Several ISPs have turned to the Israeli startup Veego––launched in 2018––for a solution to ongoing headaches in detecting behavior anomalies in home internet networks and maintaining quality of experience for customers. 

With the COVID-19 pandemic changing internet usage behaviors, Veego COO Assaf Katan explains the need to tailor internet experiences. “Some people take more Zoom calls at home than they used to, while other family members dust off older laptops in an attempt to stream HD Netflix shows, considerably slowing internet speeds––but we’re still used to expecting the same performance levels.”

Veego’s AI-powered software solution––the Veego Agent––lives in the home router where it can detect service disruption anywhere along the service-delivery chain within and beyond the home network, and resolve them before user experiences are affected. The software only records content type––be it video files, web pages, etc––rather than the actual content itself, preserving the subscriber’s anonymity and privacy. DPI is performed locally on the device itself while small fragments of metadata are uploaded to the cloud.

Veego does more than provide ISPs with network diagnostics. By training its AI with the anonymous metadata fragments from subscribers’ routers, the Veego Agent learns how to detect and resolve network connectivity issues faster by adapting to individual user behavior. These analytics also provide ISPs with a more global picture of  their customer needs in order to adjust their services accordingly. 

This proactive approach to WiFi network maintenance reduces the number of calls made to service centers by frustrated customers and avoids unnecessary technician deployments, thus boosting subscriber satisfaction and offering significant savings in operational costs. In the event that physical intervention is necessary, Veego sends important diagnostics to the ISP’s technical experts  for direct follow-ups 

Veego expects the continued proliferation of internet-connected smart devices in the home to further complicate remote network diagnostics gathering. But the increasingly ubiquitous 5G infrastructure now opens up the possibility of shifting much of the Veego Agent’s functions from the Router to the Public Edge Cloud. Access to compute on the Edge could make model training faster and more efficient by reducing latency and cost. 

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